I had heard whispers about Pottermore for the last week or two, but I don't have the energy to speculate what could it possibly be.
But you can watch JK Rowling's announcement about it below...
From what I gather from the video - it's basically an interactive way of reading the Potter series all over again and users also get to experience the Potter world for themselves (getting sorted by the Sorting Hat, picking a wand at Ollivander's, etc). I'm not sure if I'm willing to read the books all over again, honestly. But I do want to see what information she's held back about the characters all these years.
I don't know about anyone else, but I think I would prefer a Harry Potter encylopedia. I'm just saying.
The Nerdist has also linked the official press release here, if you're so inclined to read it.
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