Is a third-person take on the genesis of Starbucks as a coffee shop and a brand that I finally finished after years of wanting to read it.
[Amazon.com link]
Have yet to get my hands on the books by Starbucks bigwigs Howard Schultz and Howard Behar, Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time and It's Not About the Coffee: Leadership Principles from a Life at Starbucks.
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